EG’s Corporate Social Responsibility Initiative Wins International Award

EG’s Official World Record Attempt in support of youth homelessness outreach charity, Youth Off The Streets, has won the 2020 international Business Culture Award for Best Corporate Social Responsibility Initiative.  

The Guinness World Record Attempt in late February was designed as an opportunity to connect EG staff, community, and industry stakeholders to a greater purpose and make a positive social impact in our own property industry.

The event brought together 662 community participants in a vivid visual display to help break the record for the largest image of a house made of humans while raising awareness for homelessness in the local community. Over $100,000 was raised by the event and its generous sponsors including EG Developments, Daiwa House Australia, Cosmos Australia, Sumitomo Forestry Australia, Colliers International, Richard Crooks Constructions, National Facilities Management and Rombro Constructions.

The timely donation to Youth Off The Streets also provided vital support in the difficult season that developed over 2020 as youth at risk of homelessness were impacted during the COVID-19 pandemic and subsequent economic recession.

The panel of international judges praised EG’s creativity and unique approach to the even saying, “EG has remembered to keep the fun in fundraising! By choosing an innovative, silly but thought-provoking project they were able to inspire further than just a straight-forward donation. By causing a positive spectacle, the brand recognition they were able to give Youth Off The Streets was likely worth more than the funds. This was great out-of-the-box thinking.”.

Another judge commented that, “EG has recognised that their sector, Real Estate, has huge implications and possibilities when it comes to CSR. I can’t wait to see what they do next! They clearly have lots to offer their community.”

EG was also named in the Business Culture Awards as a Finalist for the EG Grow program in the category of Best Health and Wellbeing Initiative and received a highly commended nomination for Best Culture In A Crisis.